Einhell launches partnership with Mercedes-AMG PETRONAS F1 Team with spectacular guerrilla action.
Batteries on the march
As a leading manufacturer of state of the art tools and garden equipment, Einhell Germany AG can look back on years of almost unparalleled success. The cordless specialist is wowing DIY customers all over the world with its innovative Power X-Change battery platform. Boasting more than 40 subsidiaries, Einhell Germany AG has become a global player with an active presence in over 90 countries. The Power X-Change platform is symbolic of Einhell’s success, and positions the company as the category leader in the cordless tool sector. Einhell was the first company to develop, in Power X-Change, a comprehensive and clearly structured battery platform that is being continually expanded.
Marketing as a driver of success
The partnership with soccer club FC Bayern München as “Official Home & Garden Expert”, which has been in place since 2021, has certainly been one of the critical factors in the company’s success, with Oliver Kahn, CEO of FC Bayern München, even acting as a brand ambassador for Einhell. “Our partnership with FC Bayern and Oliver Kahn as brand ambassador is already delivering significant results in the development of our brand. We are now going full throttle into Formula 1. Our entry into the very elite of the sport underlines our international aspiration to be the leading supplier of cordless technology in the DIY and garden sector. We have great plans for the future and are implementing our strategy step by step,” says CEO Andreas Kroiss.
Cordless excellence even in the Formula 1 pit lane of the racing team
The Power X-Change battery platform from Einhell now covers over 250 tools for the home and garden. As the Formula 1 season launches in Bahrain, Einhell tools will also be found in the racing team’s pit lane. “The team is delighted by the range of our cordless tools and more than happy with the power and endurance of our products,” Andreas Kroiss reports.
Toto Wolff, too, thinks it is a convincing partnership: “We are delighted to partner with Einhell. They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance.”
Toto Wolff himself will also play a role as brand ambassador in the future communications of Einhell, including the TV campaign that will be broadcast internationally from May 2023.
As a visible symbol of the partnership, the Einhell logo will feature on the racing car and the clothing of the drivers and Mercedes team from the start of the Formula 1 season in Bahrain.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden equipment. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.
For more information visit einhell.ca
