TORONTO, Sept. 20, 2023 — Today, paint and coatings brand, Valspar® celebrates the 15th anniversary of its Colour of the Year launch by announcing its 2024 Colour of the Year, Renew Blue (8003-37D): a balanced blue with a touch of greyed sea-green that focuses on wellness and comfort – setting a restful and meditative mood in any room of the home. Valspar colour experts have thoughtfully selected Renew Blue as the 2024 Colour of the Year as consumers seek consistency in their home and work to find balance where it matters most. With a renewed focus on self-care and personal well-being, homeowners are looking for ways to make their dwellings uplifting places to relax, recharge, and entertain.
“Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” said Sue Kim, Valspar Director of Colour Marketing. “Blue is a classic shade that has become the new neutral for today’s home and can be mixed and matched to fit a variety of design styles and applications.”
With simplicity at the forefront, Valspar is differentiating its colour inspiration approach from its past selection of 12 Colours of the Year by announcing one assuring Colour of the Year, offering limitless design possibilities while emphasizing control, consistency, and equilibrium within the home.
“The 2024 Colour of the Year kicks off a simplified approach in colour inspiration,” said Kim. “Our home is a space where we are creating a sense of comfort and slowing down. Having one colour adaptable enough to lead any design project helps consumers feel in control of their space and their vision.”
Ways To Use The 2024 Colour of the Year
The harmonious green and blue of Renew Blue open the possibility for versatile indoor and outdoor design applications, blurring the boundary between interior and exterior. While classic blue is still relevant, look to sand dunes for texture and colour inspiration to create a nature-influenced, wabi-sabi look.
The beautiful and functional décor in a home’s entryway, such as unique ceramics and handwoven textiles, ushers in unique style in your home. Layer in the timeless blue tones and accents to create visual mystery while elevating the ordinary with luxury.
This mid-tone shade has become popular for relaxing or recharging environments with nourishing greens influencing the pure blue colour family, enhancing a sense of personal well-being and tranquility. From handmade décor to vintage metallic finishes, reimagining the wellness mindset pushes the bathroom into a personal retreat.
Leaning into the modern sentiment of “Less is More,” these rooms should reflect a naturally minimalist design aesthetic and showcase colour coordination with mood-boosting hues and joyful colour.
Romanticize the experience of colour. Colour drenching from baseboards to ceilings to décor. It’s a full experience of colour in a poetic way. Exploring different textures is the key to give visual interest.
Perfect Backdrop (8005-8B): Beige helps balance the cool tones of Renew Blue and works in harmony with various styles. The familiar, natural tone has returned strong, creating a comforting space.Dusk in the Valley (8004-3B): Barely there, pastel grey is soothing to our senses. Layering Renew Blue with pale tints in various materials creates a sense of calm and relaxation.
The Valspar 2024 Colour of the Year is available at RONA, RONA+, Réno-Dépôt and Lowe’s corporate stores across Canada, in Valspar Signature®, Ultra®, and Simplicity® interior paint formulas, Cabinet & Furniture and Door & Trim Oil Enriched Enamels, as well as Duramax® and SeasonFlex® exterior paint formulas. For more information on the Valspar 2024 Colour of the Year, please visit: valspar.ca
Free colour tools available from Valspar
For small changes to your home that can make a big impact, Valspar offers colour tools to help you feel confident in your paint buying decisions. Free Colour Consultations from our Colour Experts offer personalized advice, allowing you to find your perfect colour! DIYers can also save a trip to the store by having paint chips sent directly to their home for free directly from valspar.ca.
For more information on Valspar colour trends and tools, please visit: valspar.ca.