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SICO Paint launches four new breakthrough products

SICO Paint launches four new breakthrough products

Brand’s best-ever paints designed to give homes durable refresh after pandemic wear-and-tear

Toronto, Ont., June 13, 2022 – The pandemic has not only taken its toll on our lives, but also on our living spaces. That’s why SICO® paint brand by PPG has come up with a way to give Canadian homes a refresh — for the long term.

The brand has announced the launch of its best paints ever – four breakthrough, ultra-durable products described as “greatness in a can”: Sico CLEAN SURFACE™, Sico PRESTIGE™, Sico ENDURANCE®, and Sico CLASSIC®.

“After two years of using our homes like never before, homeowners are realizing that resiliency is just as important as beauty when it comes to decor,” said Martin Fuchs, senior marketing manager, Sico paint brand by PPG. “At the same time, with Canadian households being busier than ever, people are looking for a quick and easy way to infuse their homes with a durable boost.”

The new Sico paint products are designed to do just that, Fuchs explained. “Our new offerings meet the needs of people’s changing lifestyles by maximizing quality while minimizing effort of application and maintenance – they provide the value, quality and performance that today’s life needs from wall coatings,” he said.

SICO CLEAN SURFACE
The new Sico CLEAN SURFACE super premium interior paint plus primer – the brand’s longest-lasting, most stain-resistant finish – for example, sets a new standard for stain repellent washability. Formulated with award-winning Clean Surface Technology™, it repels the most difficult stains – both water and oil-based – such as greasy hand-grime, crayon, wine, juices and coffee. The paint creates a barrier, so stains simply wash away with all-purpose cleaners, without the need to scrub. Available in low-sheen eggshell, it is exceptionally resistant to scuffs and unsightly marks from cleaning and abrasions, even in deep colours. Retail price: $82.99.

SICO PRESTIGE
Featuring more than 1,000 one-coat-hide colours, Sico PRESTIGE stain-blocking, super premium interior paint plus primer covers existing paint in a single coat. Infused with Colour Protect Technology based on PPG Automotive Coatings technology, this ultra-smooth, washable-finish paint – available in flat, eggshell, pearl and semi-gloss sheens – helps prevent colours from fading. Providing advanced stain resistance, the product is scuff, scrub and mildew-resistant and also comes in a one-coat hide ceiling paint. Retail price starts at $64.99.

SICO ENDURANCE
Described as a tough, resilient, scuff-resistant finish for busy spaces in active homes or commercial properties, Sico ENDURANCE is a premium interior paint plus primer that DIY painters, residential repainters and professionals alike can depend on to stand up to wear-and-tear caused by heavy use. A one-coat time saver with long-lasting colour, the durable paint is easy to apply and goes on smoothly. Available in flat, eggshell, pearl and semi-gloss finishes, it has excellent hide and is ultra-scrubbable. Retail price starts at $58.99.

SICO CLASSIC
With a formulation that represents more than 80 years of know-how, research and development, Sico CLASSIC interior paint plus primer is an all-around strong performer at an affordable price. Suitable for projects all around the house, this durable paint has high hide and an easy-to-clean finish. Available in flat, eggshell, pearl and semi-gloss sheens, it features excellent scrub and stain resistance. Retail price starts a $43.99.

The Sico paint brand’s new products are available at Lowe’s and RONA. For more information, visit sico.ca.

Since 1937, the Sico brand by PPG has provided Canadian do-it-yourself consumers with a complete line of high-quality interior and exterior paints. The brand is recognized as the market leader and can be found on the shelves of more than 1,300 premium paint retailers.


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