Rust-Oleum Canada launches Colour Spark pre-tinted interior and exterior wall paints, offering consumers the perfect hues for their space
Concord, ON, May 10, 2023 — Rust-Oleum Canada, the home of market-leading paint, woodcare, automotive and high-performance coating brands, has launched its first-ever pre-tinted wall paints, Colour Spark. In a market with countless paint colour options, this all-in-one paint and primer stands out from the crowd with its professionally curated pre-tinted shades that are both affordable and convenient.
“We wanted to reinvent and simplify the painting experience to make it easier and less confusing for homeowners, renters, DIYers and pros by creating a high-performance, pre-tinted paint line and easy online and in-store experience,” says Rust-Oleum Canada Vice President and General Manager Maurice Lobreau. “It was important for us to bridge the gap in the renovation process by making our line more accessible. We want to show consumers just how easy it is to achieve trends-based home design without any headaches.”
To simplify the colour selection process, Colour Spark is available for purchase online and in store, ideal for customers who are increasingly turning to online shopping for faster solutions to their home improvement needs. The brand’s cutting-edge room visualizer tool allows customers to pick the perfect hues for their space in a quick and simple way – one that takes the guesswork out of the process. This highly durable and washable paint is also available in store at Walmart Canada for consumers who want to start immediately.
Colour Spark offers homeowners, DIYers and pros a collection of 13 consumer-friendly, pre-tinted hues that are highly versatile, usable and intentionally designed to work together in harmony. The paints come in both interior and exterior formulations and two contrasting finishes, eggshell and semi-gloss, making them perfect for high-traffic spaces and ideal for all kitchens and living spaces, including bathrooms.
As part of a meticulous and research-driven process aimed at creating trend-focused paints, Rust-Oleum Canada partnered with colour and design expert Leigh-Ann Allaire Perrault to develop the perfect palette. From soft, ethereal tints to grounded, earthy neutrals, Colour Spark is designed to inspire consumers to confidently make colour decisions that reflect their unique style and personality.
“We began the palette development process by assessing more than 500 popular, top-selling hues from across the consumer coatings industry, and then after carefully categorizing each by saturation, value and hue family, we eliminated redundancies,” says Allaire Perrault. “The result is a hyper-curated collection of colours that individually merge timeless sophistication with in-vogue style.”
“With Colour Spark, we’re able to give a voyeuristic approach to affordable, interior design makeovers by showing DIYers and pros how a style-forward palette will work in every space, furniture and project.”
See Colour Spark in action as part of Allaire Perrault’s “Makeover Takeover” project, a long-running yearly program that helps to educate DIY enthusiasts while sharing product selections, tips and tricks in the process.
Renowned real estate mogul and HGTV personality Scott McGillivray, who has years of experience and professional know-how in home renovation and design, has also put his stamp of approval on Rust-Oleum Canada’s Colour Spark. As the host of popular shows like Scott’s Vacation House Rules and Renovation Resort, McGillivray knows firsthand the importance of choosing the right paint to transform a space.
“Whether you’re an expert painter or considering taking on your first DIY project, Rust-Oleum’s Colour Spark has got you covered,” says McGillivray. “With a designer-selected colour palette and built-in primer, you can simply grab a can right off the shelves and start painting. Colour Spark’s formula allows you to revamp an old space while also protecting your walls from scuffs, stains and mould. It’s paint and protection rolled into one for an affordable price. The right time to start is always now with Colour Spark.”
Find the right shade of Colour Spark premium paint in store at Walmart Canada, or online from the following retailers:
To learn more about Colour Spark, visit colourspark.ca, or follow Rust-Oleum Canada on Instagram @rustoleumca.