Canadian Wood Working Extend the Painting Season with Sherwin-Williams New Exterior Coating – Canadian Woodworking
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Extend the Painting Season with Sherwin-Williams New Exterior Coating

CLEVELAND (July 1, 2021) – Sherwin-Williams is helping keep exterior projects on track – even with forecasted rain or extreme temperatures – by introducing new Latitude Exterior Acrylic Latex with ClimateFlex Technology. The coating combines premium performance features with best-in-class weather-adaptive technology that deliver ideal results in various weather or moisture conditions.

Latitude paint is the newest exterior product to feature Sherwin-Williams ClimateFlex Technology, which encompasses Sherwin-Williams moisture resistance and ExtremeTemp Technology. It provides a smooth application in extreme temperatures ranging from 35° to 120° Fahrenheit for air, surface and material temperatures. In addition, it delivers exceptional early moisture resistance in as little as 30 minutes, even at 35° Fahrenheit.

“There are many factors to take into consideration to keep exterior painting projects on schedule – but weather doesn’t have to be one of them,” said Rick Watson, director of product information and technical services at Sherwin-Williams. “The technology in Latitude gives professionals and homeowners more flexibility to keep outdoor projects on track while still delivering long-lasting results and optimal application.”

Features include:

  • Stunning results with a durable finish that protects against peeling, cracking and dirt pickup in extreme climates to keep surfaces looking freshly painted
  • Outstanding hide, coverage and block resistance that make it easy to achieve a nearly flawless finish in fewer coats
  • Excellent moisture resistance
  • Mildew resistant agents which inhibit the growth of mildew on the surface of the coating film
  • Ability to tint in VinylSafe paint colors, allowing customers to choose a limited selection of darker colors formulated to resist warping or buckling when applied to a sound stable vinyl substrate

Latitude Exterior Acrylic Latex is available in flat, satin and gloss sheens at Sherwin-Williams stores nationwide. For more information, visit sherwin-williams.com/latitude.


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