PROSPECT, Ill. (Jan. 21, 2025) – Today, Bosch Power Tools announced that it will launch more than 15 new products in the first quarter of 2025, the majority within its 18V category. Additionally, Bosch Power Tools will launch over 30 cordless tools, batteries, and chargers for the third year in a row, continuing to underscore the brand’s commitment to cordless and expanding its assortment across various trades. The new additions to Bosch Power Tools’ lineup will be showcased at the 2025 World of Concrete Conference in Las Vegas, NV, continuing to provide jobsite-tough solutions for hard workers.
“We are committed to investing in our North American market to ensure workers have the tools they need to be successful,” said Robert Hesse, Regional President of Bosch Power Tools in North America. “World of Concrete is the perfect place to announce our upcoming tool offerings as well as tease our new brand campaign that showcases how powerful tradespeople feel when they use our products.”
In addition to new products, the brand will introduce elements of its new, multi-year creative campaign, which will include the brand’s first-ever ad spot that will air during this year’s Big Game. The campaign, which boasts the tagline, “The more you Bosch, the more you feel like a Bosch,” will incorporate larger-than-life characters to demonstrate the feeling that happens when a worker picks up a Bosch tool. The tool transforms and empowers the worker, helping them to feel invincible enough to conquer the job at hand.
“To break new brand ground and breathe new life into our iconic Bosch identity, we have partnered with the Bosch Home Appliance division to show America how they can “Feel Like a Bosch” in every aspect of their life,” said Allison Fishman, Vice President of Marketing at Bosch Power Tools. “Leveraging powerful characters perfectly sums up how Bosch Power Tools makes workers feel on the jobsite. They know that the moment our tool is in their hand, they feel the power of what they can do and are confident that nothing will get in their way.”
Unveiling more than 15 new cordless products to kick off 2025, Bosch Power Tools will debut a wide range of new tools including:
Demolition Hammer
Saws
Oscillating Multi-Tool
Mixer
Router
Joiner
Lasers
Camera Cables
Accessories
Batteries & Chargers
In addition to these latest product launches, the brand will also increase its network of AMPShare-Powered by Bosch partners, adding MESTO and Leister tools to its compatibility lineup. With a new total of 33 global partners, the AMPShare platform will now expand its trade capability to power the work of both painters and welders.
AMPShare-Powered by Bosch remains dedicated to simplifying workflows by enabling professionals to power multiple tools across brands with a single battery system. The addition of MESTO and Leister reinforces the platform’s mission to drive efficiency and innovation across diverse industries.
For more information on the new Bosch Power Tools products, visit the Press Room at pressroom.boschtools.com or connect with Bosch Power Tools on Facebook and Instagram.